Standard Methodology & Reference
Sample GTM Scan Report
This page showcases the report layout, score methodology, and action-path outputs generated by our diagnostic. Take the scan to generate your own personalized scorecard.
LUNAR CREW GTM DIAGNOSTIC
Version 2.1.0Executive Summary (Sample)
GTM Intelligence Index57%Maturity Stage: Systemizing
Evidence Confidence80%Confidence Band: Evidence-backed
System ArchetypeFocused but InvisibleStrategy is clearer than market demand capture.
1. Your GTM System Map
Market Focus & Buying System75%
Status:Strength
Positioning, Brand & Offer63%
Status:Operational
Demand & Digital Conversion38%
Status:Critical Constraint
Revenue & Sales Execution50%
Status:Priority Gap
Customer Value, Retention & Proof50%
Status:Priority Gap
GTM Operations & Alignment63%
Status:Operational
2. Primary Growth Constraint
Critical System Constraint
Demand & Digital Conversion
Interest is weak across outbound/inbound programs; digital conversion paths are leaking traffic. Accelerating spend before solving brand positioning alignment creates commercial waste.
Key Root Causes Selected:• Channel mix is unclear• Website message is weak / lacks proof
What NOT to do:Do not purchase broad paid search or lead lists until messaging is validated.
3. Three Priority Moves
Horizon: 0-30 days
Primary: Marketing LabDesign the demand portfolio
Align channels and programs to priority segments, buying triggers and journey stages. Build a 90-day portfolio checklist.
First Step: Build a 90-day channel portfolio checklist.Suggested Owner: CMO / Head of Marketing
Horizon: 31-60 days
Primary: Digital & Web LabRebuild the conversion journey
Turn the website into a buyer-enablement and conversion system rather than a static brochure. Audit key landing pages for clear conversion paths.
First Step: Audit top 5 pages for clarity, proof, and next-best action.Suggested Owner: Web / Content Team
Horizon: 61-90 days
Primary: Marketing LabCreate a discoverability system
Improve search, AI discovery and topic authority around the problems priority buyers research.
First Step: Create a topic-to-page map and publish one pillar page.Suggested Owner: Content Strategist